Why we recommend it
Birch takes constant monitoring off performance teams: rules check costs and results every 15 minutes, cut budgets, pause ads or raise alerts. The AI assistant drafts new rules from a sentence, but they only go live after you review them.
What it does
- Rules with AND/OR conditions, custom metrics and more than 20 actions, checked every 15 minutes.
- Create ads in bulk, up to 50 per ad set, with creatives from Google Drive.
- Creative analytics: spot top ads and ad fatigue.
- Reports across platforms, including white-label; alerts in Slack.
- Birch AI turns a sentence into a draft rule, since September 2026 with industry benchmarks via Meta's MCP server.
A workflow to copy
- 01StartCost per purchase has been above target for three days
- 02SystemA rule cuts the budget and sends a Slack alert
- 03AICompare with industry benchmarks, draft a new rule
- 04PersonMedia buyer reviews, edits and approves
- 05ResultNew creatives live, weekly report to the team
Prices
- Priced by the monthly ad spend across all connected accounts
- Essential: $49 a monthP for up to $10,000 spend, up to $499 at $150,000
- Pro: $99 a monthP for up to $10,000 spend, up to $1,799 at $500,000
- Enterprise: on request, for spend above $500,000
14-day free trial, no credit card. On monthly billing, spend above the booked tier costs an extra 0.33 to 1 per cent.
Data protection and law
- Hosted on AWS in the US; Birch names no EU region. The AI features run on Google Vertex AI with global processing.H
- Data processing agreement under Art. 28 GDPR with EU standard contractual clauses. Since 1 October 2026, Revealbot S.L. in Barcelona has contracted with customers in the EEA.H
- Birch names no certifications; audit reports are available on request.
Limits
- Strongly focused on Meta: the tracking hub, the launcher and most attribution integrations are Meta-only.
- Costs grow with ad spend.
- Hardly any independent coverage: all information comes from the vendor.
Alternatives
Madgicx, Smartly, Meta's Advantage+ and automated rules