Werkflow
Runway AI, New York

Runway

A browser-based platform that generates and edits video, images and audio with its own and third-party AI models.

As of: Oct 20267 Sourcesrunway.com ↗

Why we recommend it

Runway is the tool for teams that need moving images fast for campaigns, concepts or B-roll: variants from text or an image, edits to a whole clip through a single frame, brand kits for a consistent look. Since September 2026 there has been a Team plan and plugins for Premiere Pro and After Effects.

What it does

  • Gen-4.5 generates video from text or an image, with sound; plus third-party models such as Veo 3.1.
  • Aleph 2.0: a change to one frame carries through the whole clip.
  • Act-Two transfers facial expressions and movement; custom voices after recorded consent.
  • Brand kits and references for a consistent look, plus an agent for recurring workflows.
  • Plugins for Premiere Pro and After Effects, API and MCP; 4K upscaling, ProRes and HDR.

A workflow to copy

WorkflowAI stepPersonSystem and dataCheck
  1. 01StartThe campaign needs social teasers
  2. 02PersonBrief, brand kit and your own image references with cleared rights
  3. 03AIGen-4.5 generates variants
  4. 04CheckBrand fit and legal: no real people, no third-party brands
    not approved: new variant
  5. 05AIRefine with Aleph, upscale to 4K
  6. 06ResultApproved clips labelled as AI-generated

Prices

  • Free: 125 credits once
  • Standard: $12 a monthP annually, $15 monthly; 625 credits, which works out at about 52 seconds of Gen-4.5
  • Pro: $28 a monthP annually, $35 monthly; 2,250 credits
  • Max: $76 a monthP annually, $95 monthly; 9,500 credits
  • Team: $55 per seat per monthP annually, $69 monthly; 2 to 9 seats, API access
  • Enterprise: on request; SSO

Since September 2026, Standard, Pro and Max are single-user plans; teams use the Team plan.

Data protection and law

  • SOC 2 Type II and ISO 27001. Runway does not name its regions, and we found no EU option.H
  • The general terms allow training on inputs and outputs; the Enterprise terms exclude it.H
  • Other people's faces or voices only with permission; voice clones require recorded consent.
  • According to Runway, it adds C2PA provenance data. You still have to disclose deepfakes yourself (Art. 50(4) AI Act).R

Limits

  • Credits run out quickly; good results take several attempts.
  • Confidential material belongs only in Enterprise, because the general terms allow training.
  • Runway is a defendant in an ongoing US copyright case (Andersen v. Stability AI).M

Alternatives

Google Veo via Flow or Vertex AI, Adobe Firefly Video, Synthesia for avatar videos

Related articles

Sources

  1. PRunway: Pricing
  2. PRunway: Team plan
  3. HRunway: Data security
  4. HRunway: Terms of use
  5. HRunway: Enterprise terms
  6. MBloomberg: Runway valued at $5.3 billion
  7. MTechCrunch: Gen-4.5 with audio and a first world model