Why we recommend it
Runway is the tool for teams that need moving images fast for campaigns, concepts or B-roll: variants from text or an image, edits to a whole clip through a single frame, brand kits for a consistent look. Since September 2026 there has been a Team plan and plugins for Premiere Pro and After Effects.
What it does
- Gen-4.5 generates video from text or an image, with sound; plus third-party models such as Veo 3.1.
- Aleph 2.0: a change to one frame carries through the whole clip.
- Act-Two transfers facial expressions and movement; custom voices after recorded consent.
- Brand kits and references for a consistent look, plus an agent for recurring workflows.
- Plugins for Premiere Pro and After Effects, API and MCP; 4K upscaling, ProRes and HDR.
A workflow to copy
- 01StartThe campaign needs social teasers
- 02PersonBrief, brand kit and your own image references with cleared rights
- 03AIGen-4.5 generates variants
- 04CheckBrand fit and legal: no real people, no third-party brandsnot approved: new variant
- 05AIRefine with Aleph, upscale to 4K
- 06ResultApproved clips labelled as AI-generated
Prices
- Free: 125 credits once
- Standard: $12 a monthP annually, $15 monthly; 625 credits, which works out at about 52 seconds of Gen-4.5
- Pro: $28 a monthP annually, $35 monthly; 2,250 credits
- Max: $76 a monthP annually, $95 monthly; 9,500 credits
- Team: $55 per seat per monthP annually, $69 monthly; 2 to 9 seats, API access
- Enterprise: on request; SSO
Since September 2026, Standard, Pro and Max are single-user plans; teams use the Team plan.
Data protection and law
- SOC 2 Type II and ISO 27001. Runway does not name its regions, and we found no EU option.H
- The general terms allow training on inputs and outputs; the Enterprise terms exclude it.H
- Other people's faces or voices only with permission; voice clones require recorded consent.
- According to Runway, it adds C2PA provenance data. You still have to disclose deepfakes yourself (Art. 50(4) AI Act).R
Limits
- Credits run out quickly; good results take several attempts.
- Confidential material belongs only in Enterprise, because the general terms allow training.
- Runway is a defendant in an ongoing US copyright case (Andersen v. Stability AI).M
Alternatives
Google Veo via Flow or Vertex AI, Adobe Firefly Video, Synthesia for avatar videos